Promotional Mix in Marketing Practice Test

Sales promotions are short-term incentives designed to spur immediate purchase or trial. Coupons, discounts, contests, and free samples fit this idea because they provide quick value or a low-risk way to try a product, prompting action now. The other options serve different purposes: newsletters and press releases are communications tools meant to inform or shape image rather than directly drive a sale; a company annual report communicates performance to stakeholders; market research surveys gather information. So this set best represents typical sales promotion tactics aimed at generating quick, tangible responses.