Guerrilla marketing is best described as

• A. Unconventional, low-cost promotional techniques focused on attracting attention.
• B. Traditional, high-budget advertising campaigns.
• C. Direct selling at the doorstep.
• D. Mass media campaigns with broad reach.

Answer: (A)

Guerrilla marketing centers on unconventional, low-cost promotional techniques designed to grab attention and create buzz. It thrives on creativity, surprise, and using public or unexpected spaces to trigger word-of-mouth, often delivering high impact without big spend. This sets it apart from traditional, high-budget advertising campaigns that rely on costly media buys, direct selling at the doorstep, or mass media campaigns aimed at broad reach. Those approaches typically require more money and target larger audiences, whereas guerrilla marketing aims for memorable, attention-grabbing acts that stand out on a small budget.