How does a local restaurant's promotional mix differ from a Fortune-500 company?

• A. A local restaurant may use local advertising methods, while a Fortune-500 company may utilize national media and sponsorships.
• B. There is no difference between their promotional approaches.
• C. A Fortune-500 company may utilize local advertising methods.
• D. A local restaurant uses national advertising methods.

Answer: (A)

Scale and geographic focus shape a promotional mix. A local restaurant operates within a tight geographic area and typically has a smaller budget, so its promotions are geared to locals using local advertising channels, community events, and online listings that target people in that area. A Fortune-500 company, with a nationwide or global footprint and much larger resources, pursues broad visibility through national media buys and sponsorships, along with coordinated PR and digital campaigns that maintain a consistent message across markets. This difference in reach and resources is why the best description is that local promotions rely on local methods while large firms use national media and sponsorships.