Name three examples of sales promotion activities.

• A. Coupons.
• B. In-store demonstrations.
• C. Coupons, in-store demonstrations, and product samples.
• D. Product exclusives.

Answer: (C)

Sales promotion activities are tactics designed to stimulate immediate purchase or trial. Coupons are a classic price-based promotion that reduces cost for the consumer, creating an incentive to buy now. In-store demonstrations engage customers with a hands-on experience, showing how the product works and its benefits, which can drive a purchase at the moment. Product samples offer a no-risk way to try a product, aiming to convert interest into actual trial and later purchase. These three illustrate different angles of promotions—price incentive, experiential engagement, and trial opportunity—which is why they form a solid trio. Product exclusives, while potentially relevant in other marketing contexts, don’t fit as a straightforward consumer sales promotion example aimed at driving immediate purchase or trial.