What are shopping products?

• A. Perishables bought daily.
• B. Goods and services purchased after comparisons of competing products, like automobiles and laptops.
• C. Items purchased in bulk.
• D. Intangible services bought without comparison.

Answer: (B)

Shopping products are items for which consumers spend time comparing alternatives before buying. They’re not bought on impulse or with little effort, like daily perishables. Instead, buyers weigh features, price, quality, and after-sales service across brands, often researching online or visiting multiple stores before deciding. Cars and laptops are classic examples because shoppers compare specs, reliability, warranties, and total cost of ownership. The choice provided captures this idea by describing goods and services purchased after comparing competing products. The other options describe convenience items, bulk purchases, or services bought with little comparison, which don’t fit the shopping-product concept.