What are some forms of publicity?

• A. Positive social media campaigns.
• B. Favorable press releases, news stories, and online testimonials.
• C. In-store demonstrations.
• D. Coupon campaigns.

Answer: (B)

Publicity focuses on earned media exposure—coverage that comes from others rather than paid advertising. Favorable press releases, news stories, and online testimonials fit this because they originate from media outlets or customers and carry external credibility. In-store demonstrations and coupon campaigns are promotions aimed at driving immediate sales and are usually initiated by the company, not through third-party coverage. A positive social media campaign tends to be owned or paid media, unless it earns spontaneous, independent mentions, which is less the standard form of publicity. So the forms that best represent publicity are the outside, third-party endorsements like press coverage and online testimonials.