What is a potential advantage of targeted advertising using mobile technology?

• A. It guarantees lower marketing costs.
• B. It eliminates need for market research.
• C. It enables customers to find products they will enjoy rather than irrelevant advertisements.
• D. It reaches the broadest possible audience.

Answer: (C)

Targeted advertising with mobile technology centers on delivering messages that fit a specific user’s interests, location, and behavior. The biggest advantage is relevance: people see products and offers they’re more likely to enjoy or need, rather than irrelevant ads. By using data from mobile devices—such as where someone is, what apps they use, and their past interactions—the ad can be shown at the right moment and in the right context, which tends to increase engagement and the chances of a purchase. This relevance reduces ad waste and makes the marketer’s budget more efficient for the audience that matters.

It’s worth noting that this approach doesn’t automatically lower costs or replace market research, and it doesn’t aim to reach everyone. The strength lies in delivering more meaningful, timely messages to a narrower, interested audience.