What is CAN-SPAM and what are two key requirements for email marketing compliance?

• A. A US law governing commercial email; include truthful header information and an unsubscribe option.
• B. Canadian Anti-Spam; require opt-in and transparent subject lines.
• C. A global privacy act; restricts all marketing communications.
• D. A spam filter standard; requires emails to be between 50-200 words.

Answer: (A)

CAN-SPAM is a United States law that governs commercial email. The two main requirements for compliance are: truthful header information and an unsubscribe option. Truthful header information means the header fields (such as From, Reply-To, and routing information) must accurately reflect who sent the message and what it’s about, so recipients aren’t misled by deceptive sender or subject data. The unsubscribe option means every commercial email must include a clear way to opt out, and those requests must be honored promptly. The other choices mix up Canadian legislation, a global privacy concept, or an unrelated rule about word counts, which don’t describe CAN-SPAM.