What promotional activities did Katie undertake for her business?

• A. Placed ads online, spoke to community groups, and offered promotions to new customers.
• B. Spoke to community groups only.
• C. Used radio ads exclusively.
• D. Hired a marketing consultant.

Answer: (A)

A robust promotional plan uses a mix of approaches to reach different audiences and encourage trial. Placing ads online expands reach and provides measurable results,while speaking to community groups builds local visibility and trust, and offering promotions to new customers creates a clear incentive to try the business. Together, these activities show a blended promotional mix that targets awareness, credibility, and acquisition, which is why this option is the best fit.

Other choices fall short because they rely on a single tactic, such as only engaging with community groups or using radio ads exclusively, which limits reach and impact. Hiring a marketing consultant describes a staffing decision rather than executing promotional activities itself.