What promotional methods might a large company like Walmart use?

• A. Local advertising and promotions.
• B. Personal selling at point-of-sale locations.
• C. National advertising due to larger promotional budgets.
• D. No advertising; rely on product quality.

Answer: (C)

Large companies with big promotional budgets tend to run national advertising to build broad brand recognition and ensure consistent messaging across many markets. This reach supports a wide customer base and helps establish the brand image nationwide, which local advertising alone couldn’t achieve. While local promotions and in-store tactics may play a role, they don’t replace the impact of a comprehensive national campaign for a mass retailer. Personal selling at the point of sale isn’t the primary approach for a large retailer that relies on widespread visibility and low-cost transactions, and simply relying on product quality ignores the essential role of communication in attracting shoppers. So, national advertising fits best for a company with substantial promotional resources.