Which is an example of direct marketing?

• A. Direct mail
• B. Television advertisement
• C. Billboard campaign
• D. Radio sponsorship

Answer: (A)

Direct marketing focuses on reaching a specific, identified audience with a message that invites an immediate response and can be measured for effectiveness. Direct mail fits this best because it is targeted to a defined list of recipients and usually includes a clear call to action—something the recipient can respond to directly, such as returning a form, calling a number, or visiting a link. This setup makes it easy to track and attribute responses to the specific outreach.

The other options are mass media approaches designed to reach broad audiences and raise awareness rather than elicit an immediate, trackable action from a defined group. A television ad reaches many people but not a predetermined subset with a ready-to-measure response. A billboard campaign also hits likely passersby in a wide area with limited ability to link responses to the exposure. A radio sponsorship weaves messages into programming and generally aims for awareness or brand association rather than a direct, measurable response.