Which of the following describes unsought products?

• A. Products that are frequently purchased.
• B. Convenience goods.
• C. Products that consumers do not actively seek, like life insurance and funeral services.
• D. Fashion items updated yearly.

Answer: (C)

Unsought products are items that consumers do not actively seek out, either because they’ve never thought about them or because the need isn’t part of their routine decision-making until a specific event occurs. Marketing these goods often requires proactive promotion, reminders, and sometimes personal selling to create awareness and urgency. Life insurance and funeral services are classic examples because people typically don’t plan to buy them in advance and may not even realize they need them until a particular situation arises.

This describes unsought products best, since the other ideas fit different product types. Products bought frequently with little thought are convenience goods—things you grab without much search. Fashion items updated yearly involve consumer attention and choice based on trends, which aligns more with shopping or specialty behavior rather than being unsought.