Which of the following is NOT listed as an influence on the promotional mix?

• A. Product price
• B. Target market characteristics
• C. Geographic location
• D. Number of customers

Answer: (A)

Promotional mix decisions are shaped by who you’re trying to reach, where they are, and how many of them you need to reach. Target market characteristics determine the message and the channels that will best resonate with the audience. Geographic location affects which media are available and cost-effective in different regions. The number of customers influences the scale and budget of the promotional effort.

Product price, while crucial to the overall marketing strategy, sits with the product decisions rather than directly dictating which promotional tools to use. It can affect how you frame offers or discounts, but it isn’t listed as a direct influence on choosing the promotional mix itself. That’s why price is the best answer here.