Which of the following is an example of owned media?

• A. News article about the brand in a newspaper.
• B. Brand's official website.
• C. Sponsored post on a social platform.
• D. User posts about the brand.

Answer: (B)

Owned media refers to channels you own and control, where you publish content and manage the experience. The brand’s official website fits this because the company controls the domain, site structure, webpages, messaging, and how visitors interact with it. It’s an owned property you can update on your own schedule and gather data from, without relying on third parties.

In contrast, a news article about the brand appears in a newspaper and is external coverage you don’t control (earned media). A sponsored post on a social platform is paid media, where you pay for distribution. User posts about the brand live on others’ platforms and aren’t controlled by the brand, so they’re earned or owned only to the extent the brand can manage those channels.