Which of the following is not typically considered a sales promotion activity?

• A. Coupons.
• B. News stories.
• C. In-store demonstrations.
• D. Product samples.

Answer: (B)

Sales promotions are short-term incentives designed to spur immediate purchase or trial. They usually offer a direct benefit to the buyer, such as lowering the price, providing a free sample, or giving a hands-on chance to experience the product in-store. Coupons reduce the purchase price to encourage buying; product samples allow customers to try the product with no risk; in-store demonstrations show how the product works and can drive quick purchases.

News stories, in contrast, are a form of publicity. They build awareness and credibility through media coverage rather than offering a direct incentive to buy now. They can support a promotional plan by increasing visibility, but they don’t themselves provide the immediate purchase incentive that defines a sales promotion. Hence, news stories are not typically considered a sales promotion activity.