Which of the following is an example of guerrilla marketing?

• A. Giving away free samples at a busy concert.
• B. Placing a standard billboard on a highway.
• C. Using a crosswalk to replicate and promote McDonald's french fries.
• D. Running a morning TV news ad.

Answer: (C)

Guerrilla marketing relies on turning everyday spaces into unexpected brand moments that capture attention without heavy media spend. Using a crosswalk to replicate and promote McDonald’s french fries does exactly that: it transforms a familiar street feature into a playful, visually striking cue tied to the product. People encounter it in public, it’s easy to notice and photograph, and it invites sharing and word-of-mouth, producing a memorable impression at a low cost. In contrast, a billboard on a highway sticks to traditional outdoor advertising, a morning TV ad uses conventional broadcast media, and handing out free samples at a busy concert, while promotional, doesn’t sculpt the same surprising, environment-changing moment that sparks widespread discussion and viral reach.