Which stage typically follows the introductory stage?

• A. Introductory stage
• B. Maturity stage
• C. Declining stage
• D. Growth stage

Answer: (D)

Understanding the product life cycle helps explain what happens after a product is launched. After introduction, awareness grows and early buyers begin to adopt, but sales rise gradually at first. The next phase, the growth stage, is when demand accelerates, more customers purchase, and sales surge as the product gains traction and distribution expands. Profits often improve too as economies of scale kick in and marketing spreads more efficiently. After growth comes maturity (slower sales growth and market saturation) and eventually decline (sales fall). So the stage that typically follows the introductory stage is the growth stage.