Why is it important for Katie to promote her dog-care business?

• A. To reduce effort.
• B. To avoid online advertising.
• C. To attract more clients beyond her grandfather and neighbors.
• D. To limit services offered.

Answer: (C)

Promoting a service is about getting the word out so people beyond your immediate circle know you exist and understand what you offer. For Katie, the point of promotion is to attract more clients by making more potential customers aware of her dog-care business and why it’s a good choice. If she only relies on family and neighbors, the business would stay small and hard to grow. Promotion helps create interest, credibility, and referrals from a wider audience, turning occasional inquiries into regular clients.

The other options don’t fit this idea. Reducing effort isn’t achieved by promotion, and promotion usually involves putting effort into communicating and reaching people. Avoiding online advertising runs opposite to promotion, since online channels are effective for reaching many pet owners. Limiting services offered would shrink the opportunity to attract new clients, which is exactly what promotion aims to expand.